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KMID : 1011420230280020055
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Journal of Korean Ophthalmic Optics Society
2023 Volume.28 No. 2 p.55 ~ p.61
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A Study on Preference for Glasses Design according to Face Shape
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Cha Jung-Won
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Abstract
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Purpose : This study aimed to evaluate the level of public perception of eyeglass design according to face shapes, and investigate the criteria for choosing eyeglass designs during purchase and consumer preferences.
Methods : A survey was conducted based on the traditional classification of face types. Subsequently, statistical processing was performed using SPSS 23.0.
Results : When purchasing glasses, it was found that the design of glasses and faces were important. The round shape was the most common, and metal frame, frame, and round frames were the most preferred for the glasses frame. It was found that oval, round, and angular faces preferred whole-frame, and triangular faces preferred semi-rimless.
Conclusions : When recommending glasses, it is necessary to consider the design of the glasses and the shape of the face, and use the round metal whole frame as an important marketing factor. Oval, round, and angular faces prefer whole-frame and dislike rimless frames the most, and triangular faces prefer semi-rimless.
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KEYWORD
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Glasses design, Preference, Face shape, University students, Metropolitan area
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